When People are Part of the Building Process, the Work and Team Can’t be Ignored.
You hear the same story all the time—on LinkedIn, on Substack, in Teams messages: beautifully presented, often costly communications plans that no one actually uses. ​ They’re usually packed with all the right components—goals, objectives, tactics, platforms, target audiences, KPIs, MVPs—and still leave people unsure of what to do with them.
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The workshop format is designed to change that. As a team, we work together to design a tailored communications plan that includes everyone whose role intersects with communications—whether you realize it or not.
A Snapshot of What We Will Cover:
Guide leadership and other decision-makers on how to embed communication upstream in planning and workflows rather than treating it as an afterthought or add-on.
Recognize that communication is infrastructure—and that strategic communication is part of organizational strategy, including how strategy is implemented and put into practice.
Examine the distinction between communication and content to avoid making communicative decisions based on the presumption of "content worthiness."
Recognize how power shapes messaging and labor, and how to build practices that reflect your values.
Our Process. Before, During, and After the Workshop
Every engagement begins with a diagnostic so we understand how communication actually flows across your organization — not how it’s supposed to. From there, we build a communication plan and a workshop series aligned with your team’s actual capacity, labor conditions, and mission priorities.
Step 1: Diagnostic Check
We start by reviewing your materials, mapping internal communication flow, and learning where messages get stuck or distorted. This helps us understand how capacity, roles, and power shape communication inside your organization
Step 2: Tailored Communication Plan
We design a communication plan built around your actual conditions. This plan clarifies roles, identifies invisible communication labor, and establishes systems that fit your team’s workload and operating reality.
Step 3: Workshop-Led Systems Work
Workshops are structured working sessions where your team applies Strategy Lab’s frameworks to real challenges, building shared language and strengthening internal alignment.
Step 4: Integration & Support
You receive practical tools, internal prompts, and next steps to embed healthier communication practices into daily workflow so the work strengthens over time.
If you're a social impact communicator—or your work touches external communications in any way—sit with these questions for a minute.
Do you or your team have a strategic plan?​
Are you aware of its existence?
Do you know where it's stored?
​Have you actually seen it?​​
​​Does it make sense to you at all?